About Us
We've Sat in Your Seat.
Bright Matter Advisors was founded by executives who have spent nearly 30 years in the C-suite — as CEOs, CMOs, and COOs — across industries, company sizes, and market conditions.
Our Story
Bright Matter Advisors was built on a simple premise: the best advice comes from people who have actually done the work. Not consultants who studied it. Not advisors who observed it. Executives who lived it.
Our founders have led organisations through rapid growth, painful restructuring, successful exits, and everything in between. That experience is what we bring to every engagement — not frameworks, not slide decks, but hard-won judgment.
We work with founders, owners, boards, and leadership teams who need a trusted partner at the table. Someone who has been where they are, understands what they are facing, and can help them move forward with clarity and confidence.
Our Mission
"To deliver the kind of senior leadership that transforms organisations — on the terms that make sense for each client."
Candour
We tell you what you need to hear, not what you want to hear. Honest counsel is the foundation of every engagement.
Experience
Every recommendation we make is grounded in decades of real operating experience across the C-suite.
Impact
We measure success by outcomes, not activity. Our work is done when your organisation is measurably better.
Partnership
We work alongside your team, not above it. Your success is our success.
Meet the Team
Bright Matter Advisors is led by executives who have held the roles they advise on.
Dennis Franczak
Founder & Managing Partner
Dennis has spent nearly 30 years in the C-suite, serving as CEO, CMO, and COO across a wide range of industries. He founded Bright Matter Advisors to give mid-market and high-growth companies access to the kind of senior leadership that was previously available only to large enterprises.
Betty Batsilas
Partner
Betty brings deep expertise in operations, organisational design, and executive leadership. She has led large teams through complex transformations and brings a rigorous, people-first approach to every engagement.
Brian Fisher
Senior Advisor
Brian is a seasoned executive with extensive experience in finance, strategy, and M&A. He advises clients on capital structure, exit planning, and value creation — bringing a CFO-level perspective to every engagement.
Ready to Work Together?
Schedule a complimentary 60-minute Strategic Insights Session with our team.