Dennis Franczak
Founder & Managing Partner
Nearly 30 years in the C-suite. One mission: to help organisations lead better.
The Executive Who Has Been Where You Are.
Dennis Franczak has spent nearly three decades in the C-suite — as a CEO, CMO, and COO across industries ranging from professional services and media to sports and higher education. He has led organisations through rapid growth, painful restructuring, successful exits, and everything in between.
He founded Bright Matter Advisors on a simple premise: the best advice comes from people who have actually done the work. Not consultants who studied it. Not advisors who observed it. Executives who lived it.
Dennis works with founders, owners, boards, and leadership teams who need a trusted partner at the table — someone who has been where they are, understands what they are facing, and can help them move forward with clarity and confidence.
Career Highlights
Chief Executive Officer
Multiple organisations across professional services, media, and sports
Led full P&L responsibility across multiple CEO engagements, driving strategic transformation, revenue growth, and operational excellence.
Chief Marketing Officer
Regional and national brands
Built and repositioned brands across consumer and B2B markets, leading teams through product launches, market entries, and competitive repositioning.
Chief Operating Officer
High-growth and mid-market companies
Designed and implemented operating models that scaled organisations from founder-led to professionally managed — improving margin, velocity, and accountability.
Founder & Managing Partner
Bright Matter Advisors
Founded Bright Matter Advisors to give mid-market and high-growth companies access to the kind of senior leadership previously available only to large enterprises.
Areas of Expertise
- Corporate Strategy & Structuring
- Brand & Marketing Strategy
- Operational Transformation
- M&A and Exit Strategy
- Organisational Design & Assessment
- Executive Coaching & Legacy Planning
- Sales Strategy & Revenue Growth
- Higher Education Strategy
- Sports & Entertainment Business
- Private Equity Value Creation
His Philosophy
"The best time to bring in senior leadership is before you need it. The second best time is right now."
Dennis believes that great leadership is not about having all the answers — it's about asking the right questions, creating the conditions for good decisions, and holding the organisation accountable for results. He brings that philosophy to every engagement, whether he's serving as a fractional CEO, advising a board, or coaching a leadership team through a critical transition.
Work with Dennis.
Schedule a complimentary 60-minute Strategic Insights Session to explore whether there's a fit.